Making Sense
"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
North America
Semioticians based in — or originally from — the North American continent
Making Sense
"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."
Making Sense
"Semioticians are guardians of meaning. That’s a sacred responsibility."
Making Sense
"Decisions are influenced by cultural forces of which one might not even be aware."
Making Sense
"We need to practice a more empirical and critical approach within Semiotics."
Making Sense
"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."
Making Sense
"We're surrounded by messages. The semiotician asks: How have these been configured?"
Making Sense
"Powerful cultural insight is the wellspring of change, and change is what we need."
Making Sense
"The skill of the semiotician is to have the muscles for pattern recognition more developed."
Making Sense
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"