Case File

Memorable project takeaways — from our commercial semiotician colleagues around the world — shared via story telling.

"My mistake could have turned into a disastrous unfocused mess…"

"No matter how low the quality of the product, corporate ego is always massive."

"It's peculiar that water can be altered and packaged so much to be a luxury."

"A curious emotion, awe: equal parts wonder, respect, and fear…"

"Embrace your status as an animal and fellowship with all other species…"

"I'd never think about birthday cakes the same way again."

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