Undead Luxury
"A dark fantasy of membership in an immortal, superhuman elite…"
Case File
Memorable project takeaways — from our commercial semiotician colleagues around the world — shared via story telling.
“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Kitsch
"Kitsch — the very symbol of banality — is rarely banal."
Where the Boys Are
"Media producers and brands have to meet men where they are…"
Mother-Packs
"So many types of moms I saw in those packages..."
Post-Angel
"My mistake could have turned into a disastrous unfocused mess…"
Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Pet Food
"Embrace your status as an animal and fellowship with all other species…"
Birthday Cake
"I'd never think about birthday cakes the same way again."