Marketing Case File (Marketing)
X
"One of our favorite ideas emerging from the synthesis of semiotic country reports was that of 'X.'"
Case File (Marketing)
Memorable marketing takeaways — from our commercial semiotician colleagues around the world — shared via story telling. See all CASE FILE installments here.
Marketing Case File (Marketing)
M
"A wave of inspiration came over me as I caught sight of a creative path to the organization's new name: M."
Marketing Case File (Marketing)
Youth Leisure
"No outbreaks of sudden joy…"
Marketing Case File (Marketing)
Scent Fantasy
"The semiotician must act as a 'bridge' between perfumer and consumer…"
Marketing Case File (Marketing)
Where the Boys Are
"Media producers and brands have to meet men where they are…"
Marketing Case File (Marketing)
Post-Angel
"My mistake could have turned into a disastrous unfocused mess…"
Marketing Case File (Marketing)
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Marketing Case File (Marketing)
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Marketing Case File (Marketing)
Pet Food
"Embrace your status as an animal and fellowship with all other species…"