Wayfinding
The use of environmental clues to navigate and orient oneself within an unfamiliar environment.
Code-X
A vast codex of marketing source codes (aka "signs") extracted from past audits. See all CODE-X installments here.
Noir Flavor
“For quality adults.”
Third Place
“Where are you going to transform into Starbucks today?”
Joy Juice
“This is my happiness."
My Style
Coffee represents taste and style that are truly mine.
Mood Match
“Pick what matches your mood."
BFF
“Whether people like or dislike me, I’m grateful for the attention”
Just Kidding
Have fun! Reject your adult responsibilities.
Weed Culture
“Kushy,” “flav,” “steezy,” etc.
Set Yourself Free
Escape from your restricted POV and way of life.
Happy Days
"Changing eras, unchanging time."
British Ritual
"Loved by Europeans."
Classical Japonica
"The best teas come from Japanese tradition."
Refined Process
"Carefully selected ."