Wherever You Go
Wherever you go, there you are: fabulous, eccentric, unique.
Code-X
A vast codex of marketing source codes (aka "signs") extracted from past audits.
High Horse
Snobbery and soulfulness, privilege and passion.
Icon Mode
Projecting today's icons backward in time to see whether or not they can pass in that context.
Going Natural
“Thank God I’m natural”
Mother’s Touch
Toilet paper as a vehicle for cuddling and caregiving.
Anti-Diet
"Be bad. Snack well."
Personal Product
Gum as an everyday carry — like car keys, or condoms.
People Food
Pet food presented in people-food contexts.
Stay Home
“Staying home saves lives”
Mind-Blowing Gum
Wide-eyed expressions of shock and awe.
Pet Family
Pets depicted as friends and family members.
New Money
Celebrating your newfound social status and success.
Old Money
The carefully un-ostentatious trappings of inherited privilege.
Expert Mixology
Carefully organized bartending ingredients.