Code-X

A vast codex of marketing source codes (aka "signs") extracted from past audits.

"Be bad. Snack well."

Gum as an everyday carry — like car keys, or condoms.

Pet food presented in people-food contexts.

“Staying home saves lives”

Wide-eyed expressions of shock and awe.

Pets depicted as friends and family members.

Celebrating your newfound social status and success.

The carefully un-ostentatious trappings of inherited privilege.

Carefully organized bartending ingredients.

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