Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Codes and myths, narratives and icons, rituals and representations.
"No matter how low the quality of the product, corporate ego is always massive."
“I must obey the inscrutable exhortations of my soul.”
"The clever men at Oxford / Know all that there is to be knowed. / But they none of them know one half as much / As intelligent Mr. Toad!"
"Exploring delusional semiotics encourages us to question our own interpretative processes…"
"All too easily, the mind drifts back onto familiar paths."
"Baskerville is obsessed with the meaning of things, their naming, our inevitable world of signs."
"Our job is: life, the universe, and everything."
"Semiotic analysis can cause surprise — provoking tears of joy! Or sorrow!"
"Culture is the software of the mind."
"Our work does not begin and end with the analysis of signs."
"There's no reason ever to be bored; there's always something to decode."
Theory and practice can be worlds apart.
What is life?
"Charlotte approaches her investigations not only rationally, but with empathy and emotion."