Cuban ways of seeing
"In Cuba we don’t see containers…"
Making visible the "aesthetic envelope" that expresses and shapes feeling, belief, and moral conviction.
"In Cuba we don’t see containers…"
"A dark fantasy of membership in an immortal, superhuman elite…"
You can never have too much of a good thing.
Packaging that references the Showa Era — the era of enlightened peace.
"So many types of moms I saw in those packages..."
"It feels like its purpose is cutting through the thick slices of time…"
“Taste the bliss.”
Outer space as a metaphor for “far out” adventure.
Pack design suggesting few ingredients and an easy-breezy lifestyle.
"I'd never think about birthday cakes the same way again."
Flying the red flag of a traditional way of life.
"I wanted to bottle this place to drink it…"
"Longing for that which is to come and for that which we've left behind…"
"Like a vertigo we can’t help enjoying."