Devil Green
"There’s another side to green that is full of DANGER."
Making visible the "aesthetic envelope" that expresses and shapes feeling, belief, and moral conviction.
"There’s another side to green that is full of DANGER."
You can never have too much of a good thing.
Packaging that references the Showa Era — the era of enlightened peace.
"It feels like its purpose is cutting through the thick slices of time…"
“Taste the bliss.”
Outer space as a metaphor for “far out” adventure.
Pack design suggesting few ingredients and an easy-breezy lifestyle.
Flying the red flag of a traditional way of life.
"I wanted to bottle this place to drink it…"
"Longing for that which is to come and for that which we've left behind…"
"Like a vertigo we can’t help enjoying."
"Nothing is not lifted by this green."
An homage to Auroville's lessons of empathy, kindness, and compassion.
"Nothing had yet happened; all was but a promise."
"The decidedly ambiguous color of mystery…"