
Swiss-ness
"Swiss-ness is about fitting in."
Making visible the "aesthetic envelope" that expresses and shapes feeling, belief, and moral conviction.
"Swiss-ness is about fitting in."
"Giving the visual part of my brain something to chew on…"
A “foodie” sensibility… in cannabis.
Creativity that is sophisticated and perfectionist.
"Optimize your state of mind."
Elegant simplicity.
"A vibrant shot of energy for the soul."
“Do I really have to destroy the beautiful logo by making it shabby?"
"Masculinity is about short-term pleasure… and potential long-term danger."
"A lesson in comparative religion and culture."
"In Cuba we don’t see containers…"
"A dark fantasy of membership in an immortal, superhuman elite…"
You can never have too much of a good thing.
Packaging that references the Showa Era — the era of enlightened peace.