
Minimal Chic
Pack design suggesting few ingredients and an easy-breezy lifestyle.
Making visible the "aesthetic envelope" that expresses and shapes feeling, belief, and moral conviction.

Pack design suggesting few ingredients and an easy-breezy lifestyle.

"I'd never think about birthday cakes the same way again."

Flying the red flag of a traditional way of life.

"I wanted to bottle this place to drink it…"

"Longing for that which is to come and for that which we've left behind…"

"Like a vertigo we can’t help enjoying."

"Nothing is not lifted by this green."

An homage to Auroville's lessons of empathy, kindness, and compassion.

"Nothing had yet happened; all was but a promise."

"The decidedly ambiguous color of mystery…"

"Like Nature, like War, it will always be there."

"You needn't look far for a symbol of Indian unity…"

"That yellow-green rectangle instantly sucked me in…"

"The submarine's color was supposed to make viewers think of the sea…"