Wayfinding
The use of environmental clues to navigate and orient oneself within an unfamiliar environment.
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Noir Flavor
“For quality adults.”
Third Place
“Where are you going to transform into Starbucks today?”
Joy Juice
“This is my happiness."
My Style
Coffee represents taste and style that are truly mine.
Mood Match
“Pick what matches your mood."
BFF
“Whether people like or dislike me, I’m grateful for the attention”
Scent Fantasy
"The semiotician must act as a 'bridge' between perfumer and consumer…"
Just Kidding
Have fun! Reject your adult responsibilities.
Weed Culture
“Kushy,” “flav,” “steezy,” etc.
Set Yourself Free
Escape from your restricted POV and way of life.
Happy Days
"Changing eras, unchanging time."
British Ritual
"Loved by Europeans."
Where the Boys Are
"Media producers and brands have to meet men where they are…"