Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Just Kidding
Have fun! Reject your adult responsibilities.
Undead Luxury
"A dark fantasy of membership in an immortal, superhuman elite…"
Weed Culture
“Kushy,” “flav,” “steezy,” etc.
Set Yourself Free
Escape from your restricted POV and way of life.
“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Happy Days
"Changing eras, unchanging time."
Kitsch
"Kitsch — the very symbol of banality — is rarely banal."
British Ritual
"Loved by Europeans."
Where the Boys Are
"Media producers and brands have to meet men where they are…"
Classical Japonica
"The best teas come from Japanese tradition."
Refined Process
"Carefully selected ."
Mother-Packs
"So many types of moms I saw in those packages..."
Discerning Eye
Meet the Coffee Master
Nature Bathing
Garden of Eden vibes.