Marketing Case File (Marketing)

Reconstruction set
"LEGO was born into a post-WW2 Europe that needed to be rebuilt — but along radically different lines."
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Marketing Case File (Marketing)
"LEGO was born into a post-WW2 Europe that needed to be rebuilt — but along radically different lines."
“The gentle sweet taste will calm you down”
“Phew, anytime”
“Mental, Physical, Social”
"Treating myself properly.”
Marketing Case File (Marketing)
"One of our favorite ideas emerging from the synthesis of semiotic country reports was that of 'X.'"
“Customize any way you like."
“Mother Nature, please be the most wholesome part of me.”
Marketing Case File (Marketing)
"A wave of inspiration came over me as I caught sight of a creative path to the organization's new name: M."
Marketing Case File (Marketing)
"No outbreaks of sudden joy…"
Dramatizations of liberation.
“For quality adults.”
“Where are you going to transform into Starbucks today?”
“This is my happiness."