Antihero
Are you a hero or a villain?
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Are you a hero or a villain?
Discerning the underlying pattern…
Stealth mode.
"Be ready."
"Inspired by asymmetry”
“You were asleep at the wheel. Until now.”
"However you feel, really feel."
Stalk your prey.
Escaping rationality, linear thought, the tyranny of the conscious mind.
"Come as you are."
A far-out, intense community of like-minded visionaries.
Seeking out something truly rare and special: experiences, meaning, truth.
On the road, out there somewhere, into the wild.
Life lived with intention and intensity.