
Creative Elite
“I’ve always wanted to be many things.”
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
“I’ve always wanted to be many things.”
“The story behind…"
“Now that’s one for the history books….”
“Give cozy. Get cozy”
You are being let in on a secret.
Barrels being tapped; spirits being sniffed and tasted…
“The French savoir-faire”
“Here’s to outdoing the neighbors.”
"Smoothness speaks for itself."
"Things are getting interesting."
Are you a hero or a villain?
Discerning the underlying pattern…
Stealth mode.
"Be ready."