Love Yourself
“Love what’s inside.”
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
“Love what’s inside.”
“I am the captain of my soul.”
“We see _______.”
“Be ready for ___.”
“Your Day. Changed Forever.”
“You can feel better now.”
Adjust your expectations.
“I want to go where the wind takes me.”
“Free love.”
“Help you focus on TODAY.”
“I found my ____”.
“Trust the journey.”
“Say hello to a lighter feeling.”
"You can't always tell by looking."