Thick Description (Deduction)
How do we identify paradigms and thematic complexes?
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Stay Home
“Staying home saves lives”
Mind-Blowing Gum
Wide-eyed expressions of shock and awe.
Scientist vs. Life Coach
Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)
Thin Description
How do we surface and dimensionalize source codes?
Pet Family
Pets depicted as friends and family members.
Nurturer vs. Visionary
Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)
New Money
Celebrating your newfound social status and success.
Old Money
The carefully un-ostentatious trappings of inherited privilege.
Doctor vs. Counselor
Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)
Pharmacist vs. Guru
Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)
Stimuli Research
How do we research stimuli for an audit?
Stimulus Set Design
How do we decide what brands and other stimuli to audit?
Expert Mixology
Carefully organized bartending ingredients.