Rad Red
The color of exuberance and amped-up energy.
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
Super Human
“Super strength. Speed. Climbing Buildings.”
In Your Head
“Remove traffic, rain, and stress from your head.”
Climb Higher
"Nothing stops me.”
Do What You Love
“Hit the PLAY button of your life.”
Prison Break
“Are you feeling trapped by pain? Free yourself."
Have More Fun
“React, move, revive.”
Family Time
“Don’t miss out.”
Break the Spell
"Come back to the moment.”
Gentle Medical
Medical cues that have been lightened up…
My Bodyguard
Pain and Pain Relief as villains and heroes…
Medical Authority
“#1 most recommended by doctors.”
Empathetic Advisor
“I felt like that.”
Micro-Targeting
Body is territory, pain is enemy to be eliminated.