Hard Data
Quantified proof that the product delivers on its promises.
Marketing
Decoding the norms (ideas, values, higher-order benefits) expressed via marketing forms (language, color, context, more).
No Bull
“All the shiny things began to blind us."
Soulful Rebel
"The world zigs. You zag."
Southern Hipster
“Ain’t that a peach.”
Creative Elite
“I’ve always wanted to be many things.”
Origin Myth
“The story behind…"
Craft Heritage
“Now that’s one for the history books….”
Home & Hearth
“Give cozy. Get cozy”
Rare & Precious
You are being let in on a secret.
Master Distiller
Barrels being tapped; spirits being sniffed and tasted…
Euro-Elegant
“The French savoir-faire”
Ironic Bling
“Here’s to outdoing the neighbors.”
Silky Smooth
"Smoothness speaks for itself."
On the Town
"Things are getting interesting."