
Making Sense
"Like TCM, semiotics doesn’t provide an instant prescription or quick fix."
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
"Like TCM, semiotics doesn’t provide an instant prescription or quick fix."
"It’s such a great feeling to know I’ve cracked something meaningful and actionable for the client."
On May 5, a session on adapting to the collapse of the liberal consensus — while fighting fascism.
"Everything becomes luminous, everything becomes coherent again."
"Semiotics is indispensable to my creative efforts."
"We need creativity in order to make connections that aren't obvious."
On April 25, a session exploring the semiotics of place.
"There's depth, complexity, and cultural significance hidden within phenomena that can seem obvious."
"It’s a journey of exploration and constant learning."
"Surprise, paradox, and creativity is part of everyday life for semioticians…"
On March 28, a session exploring semiotics and/of spirituality.
"Traditional research can identify trends, but semiotics helps us predict the direction in which trends are headed."
"Semiotics is one of the few methodologies that bridges the arts and the sciences."
"We live immersed in culture, often unaware of its profound impact on our decisions."