Making Sense
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
"Don’t set off to be a semiotician — instead, let semiotics set you off."
On June 9, a session devoted to questions around sense-making AI.
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
"Where everyone else sees things, a semiotician sees meaning."
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
On May 19, a session devoted to the ongoing influence of Umberto Eco.
"Powerful cultural insight is the wellspring of change, and change is what we need."
"The skill of the semiotician is to have the muscles for pattern recognition more developed."
"It's essential to cultivate the feeling of being surprised by the ordinary…"
On April 21, a session devoted to the emerging Biosemiotics discipline.
"Each object of study requires a unique theoretical approach."
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."