Making Sense with…
"Where everyone else sees things, a semiotician sees meaning."
Semionaut
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.)
Making Sense with…
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
Session: Umberto Eco
On May 19, a session devoted to the ongoing influence of Umberto Eco.
Making Sense with…
"Powerful cultural insight is the wellspring of change, and change is what we need."
Making Sense with…
"The skill of the semiotician is to have the muscles for pattern recognition more developed."
Making Sense with…
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Session: Biosemiotics
On April 21, a session devoted to the emerging Biosemiotics discipline.
Making Sense with…
"Each object of study requires a unique theoretical approach."
Making Sense with…
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
Making Sense with…
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
Making Sense with…
"Listen for what's being said (and not said)… and not just by the loudest voices."
Making Sense with…
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"
Making Sense with…
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."
Making Sense with…
"No matter how disruptive our insights may be, we must communicate them fearlessly."