Making Sense
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
Semionaut
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
Making Sense
"Where everyone else sees things, a semiotician sees meaning."
Making Sense
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
Session: Umberto Eco
On May 19, a session devoted to the ongoing influence of Umberto Eco.
Making Sense
"Powerful cultural insight is the wellspring of change, and change is what we need."
Making Sense
"The skill of the semiotician is to have the muscles for pattern recognition more developed."
Making Sense
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Session: Biosemiotics
On April 21, a session devoted to the emerging Biosemiotics discipline.
Making Sense
"Each object of study requires a unique theoretical approach."
Making Sense
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
Making Sense
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
Making Sense
"Listen for what's being said (and not said)… and not just by the loudest voices."
Session: Sustainability Semiotics
On March 17, a session devoted to context-appropriate sustainability strategies.
Making Sense
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"