Making Sense
"Listen for what's being said (and not said)… and not just by the loudest voices."
Semionaut
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
Session: Sustainability Semiotics
On March 17, a session devoted to context-appropriate sustainability strategies.
Making Sense
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"
Making Sense
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."
Making Sense
"No matter how disruptive our insights may be, we must communicate them fearlessly."
Making Sense
"A semiotician must be a 'possibilist'…"
Making Sense
"Semiotics is like the 'Matrix' — it has its own plans for you, no matter what you may have intended."
Making Sense
"Semiotics may be limiting itself to solving bourgeois problems."
Making Sense
"Cycling through analytical modes rapidly and productively is tricky stuff."
Making Sense
"It’s like a kind of jazz anthropology."
Making Sense
"Watching, listening, seeing, feeling, multiplying the stimuli…"
Making Sense
"Closing the gap between what brands think they are communicating and what they’re actually communicating."
Making Sense
"The thrill when it all comes together is incomparable."
Making Sense
"You can think deeply about seemingly silly things, and derive meaning from them belied by their simplicity."