
Making Sense
"Sell meanings, not products."
Untangling the webs of significance within which we've suspended ourselves.
"Sell meanings, not products."
"My fascination with symbols is rooted in how weird and misplaced I felt in my own context…"
On January 31, a session exploring medical semiotics.
"I embrace every project as a new challenge — there is always something new to discover."
"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."
On December 27, a session exploring the swapping-out of signifiers…
"Consumers live within a 'book,' but they can only tell you about its plot."
"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
On November 29, a session exploring the enduring relevance of Juri Lotman's theories…
"I'd like to see less interpretation, and more analysis."
"The strength of a semiotician is their network."
"Semioticians are guardians of meaning. That’s a sacred responsibility."