Making Sense with…
"The real power of semiotics lies in understanding how consumers create their own meaning systems."
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
Making Sense with…
"We're all semioticians — we all 'decode' as part of our everyday lives."
Session: Body Semiotics
On September 15, a session devoted to semiotics (in, of and on) the body.
Making Sense with…
"You need to be comfortable with uncertainty, contradiction, and change."
Making Sense with…
"We're surrounded by messages. The semiotician asks: How have these been configured?"
Making Sense with…
"Cultivate a 'helicopter' view on things, concepts, and problems."
Making Sense with…
"We are not leaders, we are guides and pathfinders."
Making Sense with…
"Each new semiotics project is an Indiana Jones-type adventure."
Session: Reading Culture
On July 14, a session devoted to new semiotic methods for cultural analysis!
Making Sense with…
"Semiotics succeeds because of its vast and ambitious scope."
Making Sense with…
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
Making Sense with…
"Don’t set off to be a semiotician — instead, let semiotics set you off."
Session: AI and Semiotics
On June 9, a session devoted to questions around sense-making AI.
Making Sense with…
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."