Semiofest 2024: Porto
See you in Porto, May 22–24.
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
Making Sense
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
Making Sense
"The semiotician looks at things from the perspective of both the frog and the eagle."
Making Sense
"Clients need to be educated about the scientific rigour of our methodology."
Making Sense
"We need to practice a more empirical and critical approach within Semiotics."
Making Sense
"Every node of experience is deep, has a pattern, and can be traced."
Session: Un-Analyzable
On November 10, a session devoted to analyzing the un-analyzable.
Making Sense
"Semiosis sustains, permeates, and gives birth to everything we know."
Making Sense
"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."
Making Sense
"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
Session: Semiotics & the Scientific Method
On October 27, a session devoted to the science of semiotic analysis.
Making Sense
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."
Making Sense
"Everything is or can be significant and worthy of our time."
Making Sense
"The real power of semiotics lies in understanding how consumers create their own meaning systems."