Making Sense
"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
Session: Semiotics & the Scientific Method
On October 27, a session devoted to the science of semiotic analysis.
Making Sense
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."
Making Sense
"Everything is or can be significant and worthy of our time."
Making Sense
"The real power of semiotics lies in understanding how consumers create their own meaning systems."
Making Sense
"We're all semioticians — we all 'decode' as part of our everyday lives."
Session: Body Semiotics
On September 15, a session devoted to semiotics (in, of and on) the body.
Making Sense
"You need to be comfortable with uncertainty, contradiction, and change."
Making Sense
"We're surrounded by messages. The semiotician asks: How have these been configured?"
Making Sense
"Cultivate a 'helicopter' view on things, concepts, and problems."
Making Sense
"We are not leaders, we are guides and pathfinders."
Making Sense
"Each new semiotics project is an Indiana Jones-type adventure."
Session: Reading Culture
On July 14, a session devoted to new semiotic methods for cultural analysis!
Making Sense
"Semiotics succeeds because of its vast and ambitious scope."