Making Sense with…
"Where everyone else sees things, a semiotician sees meaning."
Semiotics
Untangling the webs of significance within which we've suspended ourselves.
Making Sense with…
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
Session: Umberto Eco
On May 19, a session devoted to the ongoing influence of Umberto Eco.
Making Sense with…
"Powerful cultural insight is the wellspring of change, and change is what we need."
Making Sense with…
"The skill of the semiotician is to have the muscles for pattern recognition more developed."
Making Sense with…
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Session: Biosemiotics
On April 21, a session devoted to the emerging Biosemiotics discipline.
Making Sense with…
"Each object of study requires a unique theoretical approach."
Making Sense with…
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
Making Sense with…
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
Making Sense with…
"Listen for what's being said (and not said)… and not just by the loudest voices."
Making Sense with…
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"
Making Sense with…
"Semioticians can create 'magical' outputs — but we have a systematic process for doing so."
Making Sense with…
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."