Wayfinding
The use of environmental clues to navigate and orient oneself within an unfamiliar environment.
Analysis
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.
Noir Flavor
“For quality adults.”
Third Place
“Where are you going to transform into Starbucks today?”
Joy Juice
“This is my happiness."
My Style
Coffee represents taste and style that are truly mine.
Mood Match
“Pick what matches your mood."
BFF
“Whether people like or dislike me, I’m grateful for the attention”
Smoky Soul
The mode of smoking can reveal a character’s authentic “soul.”
New Duds
Sartorial transformations symbolizing — and enabling — personal evolution.
Against All Odds
“I wouldn’t have it any other way.”
Wild Horses
“Didn’t expect to find any fences around here.”
Sublime Nature
Inspiring and terrifying American landscapes…
Just Kidding
Have fun! Reject your adult responsibilities.
Weed Culture
“Kushy,” “flav,” “steezy,” etc.