Expanded Options
“Endless impossibilities.”
Analysis
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.
Old Gold (1974)
Keep It Simple
The ABCs of how illness works, and how to treat (or prevent) it.
Friend Owl
"You run smack into a pretty face. WOOH-WOOH!"
No Tradeoff
No need to choose between Option A and Option B.
Gate Keeper
Watching over you and your family, defending against illness.
God Owl
"He’s God!" screamed a Plymouth rock hen.
Lifestyle Upgrade
The luxe life made available to all.
The Real Thing
"A popular life ‘with the lid off.’”
Rhythm & Flow
Fighting (off) illness to keep your work routine and social life on track.
Fritz Owl
"Enough is too much!"
Crushing It
You’ve achieved a goal you thought was impossible — now it’s time to celebrate.
Concrete Action
A proactive approach to fighting (and fighting off) illness.
Judge Owl
"Who-o-o-o killed Cock Robin?"