Happy Cow
“We love cows!"
Analysis
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.
Honest Work
“Zero lies per serving."
One Right Way
"Some might even call our methods 'old school'."
Farmers at Work
Real farmers, not actors.
Nature’s Bounty
Our milk comes to you straight from Mother Earth.
Rural Red
Flying the red flag of a traditional way of life.
Family Nurture
“Better milk for your family.”
Disruptive Tech
Rejecting the norms and forms that other (non-British) technology makers take for granted.
Eccentric Chic
Britain’s best and brightest are warped — in fascinating ways.
Cosmopolitan Perspective
A natural, organic, "earned" cosmopolitanism.
Pointed Absurdism
Silliness as social commentary.
Ironic Aestheticism
Aristocratic hauteur with a wink.
Canny Circumspection
A shrewd and highly competent person who shuns the limelight…
Cruel Competence
We may dislike them but they do get amazing results.