Disruptive Tech
Rejecting the norms and forms that other (non-British) technology makers take for granted.
Analysis
Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.
Eccentric Chic
Britain’s best and brightest are warped — in fascinating ways.
Cosmopolitan Perspective
A natural, organic, "earned" cosmopolitanism.
Pointed Absurdism
Silliness as social commentary.
Ironic Aestheticism
Aristocratic hauteur with a wink.
Canny Circumspection
A shrewd and highly competent person who shuns the limelight…
Cruel Competence
We may dislike them but they do get amazing results.
Open Your Mind
“Outthink ordinary."
Go Forth
“The life-changing call you’ve been waiting for."
Under the Stars
Awestruck sense of infinity.
No (City) Limits
Opportunities to test yourself are all around.
Breathe Deep
Soak it all in.
Stop Being Serious
“Make any terrain your playground.”
Rebel Tribe
Apart, together.