
Making Sense
"Unlike LLMs, we help build a deep understanding of culture, not just engage in pattern recognition."
Commercial semioticians getting to know one another via dialogue, Q&As, and more. Also see: NARRATIVE.

"Unlike LLMs, we help build a deep understanding of culture, not just engage in pattern recognition."

"You notice when a system is addicted to an old myth it can no longer metabolize."

"If analysis doesn’t restore the beauty, texture, or emotional vibration of an object, it becomes abstract."

On May 29th! A session honoring Malcolm Evans…

"Do not rely only on your intuition or gut, but make sense of them using concepts, models and instruments produced by semioticians."

"Strength does not cancel softness, and softness does not undermine strength."

"I enjoy this discipline's ability to open minds, reveal new possibilities and energise people."

"Now, it's less of an anchor and more of a reminder that I survived all of those cloudy days."

"This small mark connects my younger self with today, and reminds me of my dreams…"

"Even when a project isn’t explicitly semiotic, the principles guide how I approach my ethnographic and cultural work."

"The darkness was no longer a concealment; it was a deep connection."

"The tattoo has become a map of two existential modes — striving and surrender, pursuit and free-fall."

On April 24th! A session dedicated to semioticians' tattoos…

Fascinating work and fun creative projects…