
Californian Blue
Encountering California's blue in other parts of the world…
Dialogue, Q&As, story telling.

Encountering California's blue in other parts of the world…

"Where everyone else sees things, a semiotician sees meaning."

"It summons up the feeling of calmness during a Siberian autumn."

"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."

"I literally became orange — which gave me terrific confidence."

"Powerful cultural insight is the wellspring of change, and change is what we need."

"I experienced a sense of expansiveness and even exaltation."

"The skill of the semiotician is to have the muscles for pattern recognition more developed."

"The glow can absorb you into a golden moment that will last forever."

"It's essential to cultivate the feeling of being surprised by the ordinary…"

"It’s something to say, about a color, when you don’t want to say anything."

Fascinating work and fun creative projects…

"Each object of study requires a unique theoretical approach."

"A cry of exceptionalism, artistic individuality, and self-expression."