Mexican Pink
"It feels like its purpose is cutting through the thick slices of time…"
Exchange
Dialogue, Q&As, story telling.
Making Sense with…
"Present the work straightforwardly, without falling in love with your own voice."
Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Making Sense with…
"Semiotics can bridge the gap between the psyche and culture."
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Making Sense with…
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Making Sense with…
"What I most enjoy is the absolute rush of realising, of learning something new — the epiphany of an insight."
Pet Food
"Embrace your status as an animal and fellowship with all other species…"
Making Sense with…
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Birthday Cake
"I'd never think about birthday cakes the same way again."
Making Sense with…
"The key is to develop the ability to see, not just look."
Shutter Island & Fractured
"Exploring delusional semiotics encourages us to question our own interpretative processes…"
Making Sense with…
"Semiotics is something like psychoanalysis, only not of a person, but of culture."