Making Sense
"Consumers live within a 'book,' but they can only tell you about its plot."
Exchange
Dialogue, Q&As, story telling.
Cuban ways of seeing
"In Cuba we don’t see containers…"
Making Sense
"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."
Undead Luxury
"A dark fantasy of membership in an immortal, superhuman elite…"
Making Sense
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Session: Juri Lotman
On November 29, a session exploring the enduring relevance of Juri Lotman's theories…
Making Sense
"I'd like to see less interpretation, and more analysis."
Kitsch
"Kitsch — the very symbol of banality — is rarely banal."
Making Sense
"The strength of a semiotician is their network."
Marketing Case File (Marketing)
Where the Boys Are
"Media producers and brands have to meet men where they are…"
Making Sense
"Semioticians are guardians of meaning. That’s a sacred responsibility."
Mother-Packs
"So many types of moms I saw in those packages..."
Session: On Colour
On October 18, a session exploring color systems, color materiality, color naming, and more…