Making Sense
"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
Exchange
Dialogue, Q&As, story telling.
Marketing Case File (Marketing)
Scent Fantasy
"The semiotician must act as a 'bridge' between perfumer and consumer…"
Making Sense
"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."
Session: Commutation Test
On December 27, a session exploring the swapping-out of signifiers…
Dolphin Square
"Reshaping a community's identity and future through a simple shift in narrative…"
Making Sense
"Consumers live within a 'book,' but they can only tell you about its plot."
Cuban ways of seeing
"In Cuba we don’t see containers…"
Making Sense
"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."
Undead Luxury
"A dark fantasy of membership in an immortal, superhuman elite…"
Making Sense
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Session: Juri Lotman
On November 29, a session exploring the enduring relevance of Juri Lotman's theories…
Making Sense
"I'd like to see less interpretation, and more analysis."
Kitsch
"Kitsch — the very symbol of banality — is rarely banal."