One Hundred Years of Solitude
"Semiotic analysis can cause surprise — provoking tears of joy! Or sorrow!"
Dialogue, Q&As, story telling.
"Semiotic analysis can cause surprise — provoking tears of joy! Or sorrow!"
"Culture is the source of truth and wisdom — and we are but mere vessels."
"Culture is the software of the mind."
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
"Our work does not begin and end with the analysis of signs."
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
"There's no reason ever to be bored; there's always something to decode."
"Pure semiotic skills don't automatically translate to adept meaning-making."
Theory and practice can be worlds apart.
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
What is life?
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
"Charlotte approaches her investigations not only rationally, but with empathy and emotion."
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."