
Making Sense
"Sell meanings, not products."
Dialogue, Q&As, story telling.

"Sell meanings, not products."

"Turkish has an extraordinary range of words depicting food texture."

"My fascination with symbols is rooted in how weird and misplaced I felt in my own context…"

On January 31, a session exploring medical semiotics.

"Masculinity is about short-term pleasure… and potential long-term danger."

Fascinating work and fun creative projects…

"I embrace every project as a new challenge — there is always something new to discover."

"A lesson in comparative religion and culture."

Fascinating work and fun creative projects…

"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
Marketing Case File (Marketing)

"The semiotician must act as a 'bridge' between perfumer and consumer…"

"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."

On December 27, a session exploring the swapping-out of signifiers…

"Reshaping a community's identity and future through a simple shift in narrative…"