
Making Sense
"A good semiotician has the eyes of a detective, the mind of a philosopher, and the soul of a poet."
Commercial semioticians getting to know one another via dialogue, Q&As, and more. Also see: NARRATIVE.

"A good semiotician has the eyes of a detective, the mind of a philosopher, and the soul of a poet."

A session on decoding the emotional landscape and symbolic layers of a culture… via art.

"Semiosis is something that every living organism has access to."

"Like TCM, semiotics doesn’t provide an instant prescription or quick fix."

"It’s such a great feeling to know I’ve cracked something meaningful and actionable for the client."

On May 5, a session on adapting to the collapse of the liberal consensus — while fighting fascism.

"Everything becomes luminous, everything becomes coherent again."

"Semiotics is indispensable to my creative efforts."

"We need creativity in order to make connections that aren't obvious."
Marketing Case File (Marketing)

"It was a retelling of the story of The Fall, and the coming into being of community and society."

On April 25, a session exploring the semiotics of place.

Fascinating work and fun creative projects…

"There's depth, complexity, and cultural significance hidden within phenomena that can seem obvious."

"LEGO was born into a post-WW2 Europe that needed to be rebuilt — but along radically different lines."