
Making Sense
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
Dialogue, Q&As, story telling.

"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."

"Content consumption has become an active form of identity construction."

On November 29, a session exploring the enduring relevance of Juri Lotman's theories…

"I'd like to see less interpretation, and more analysis."

"Kitsch — the very symbol of banality — is rarely banal."

"The strength of a semiotician is their network."

"Media producers and brands have to meet men where they are…"

"Semioticians are guardians of meaning. That’s a sacred responsibility."

"So many types of moms I saw in those packages..."

On October 18, a session exploring color systems, color materiality, color naming, and more…

"Curiosity finds, semiotics refines."

Fascinating work and fun creative projects…

What can we learn from the methods of fictional semiotician-esque characters?
Marketing Case File (Marketing)

"My mistake could have turned into a disastrous unfocused mess…"