Making Sense with…
"You need to be comfortable with uncertainty, contradiction, and change."
Dialogue, Q&As, story telling.
"You need to be comfortable with uncertainty, contradiction, and change."
"Like Nature, like War, it will always be there."
"We're surrounded by messages. The semiotician asks: How have these been configured?"
"You needn't look far for a symbol of Indian unity…"
"Cultivate a 'helicopter' view on things, concepts, and problems."
"That yellow-green rectangle instantly sucked me in…"
"We are not leaders, we are guides and pathfinders."
"The submarine's color was supposed to make viewers think of the sea…"
"Each new semiotics project is an Indiana Jones-type adventure."
"There’s another side to green that is full of DANGER."
"Semiotics succeeds because of its vast and ambitious scope."
Fascinating work and fun creative projects…
I’ve become “snowed-in” by Swedish culture.
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."