Queen Mary Fob
Ocean liners represented empire, speed and scale.
Narrative
Stories — true, invented, or somewhere in-between.
Scent Fantasy
"The semiotician must act as a 'bridge' between perfumer and consumer…"
Dolphin Square
"Reshaping a community's identity and future through a simple shift in narrative…"
Cuban ways of seeing
"In Cuba we don’t see containers…"
Undead Luxury
"A dark fantasy of membership in an immortal, superhuman elite…"
“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Kitsch
"Kitsch — the very symbol of banality — is rarely banal."
Where the Boys Are
"Media producers and brands have to meet men where they are…"
Mother-Packs
"So many types of moms I saw in those packages..."
Fictional Decoders
What can we learn from the methods of fictional semiotician-esque characters?
Post-Angel
"My mistake could have turned into a disastrous unfocused mess…"
Mexican Pink
"It feels like its purpose is cutting through the thick slices of time…"
Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"