Marketing Case File (Marketing)
Where the Boys Are
"Media producers and brands have to meet men where they are…"
Narrative
Stories — true, invented, or somewhere in-between.
Mother-Packs
"So many types of moms I saw in those packages..."
Fictional Decoders
What can we learn from the methods of fictional semiotician-esque characters?
Marketing Case File (Marketing)
Post-Angel
"My mistake could have turned into a disastrous unfocused mess…"
Mexican Pink
"It feels like its purpose is cutting through the thick slices of time…"
Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Marketing Case File (Marketing)
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Marketing Case File (Marketing)
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Marketing Case File (Marketing)
Pet Food
"Embrace your status as an animal and fellowship with all other species…"
Birthday Cake
"I'd never think about birthday cakes the same way again."
Shutter Island & Fractured
"Exploring delusional semiotics encourages us to question our own interpretative processes…"
The Sense of an Ending
"All too easily, the mind drifts back onto familiar paths."
The Name of the Rose
"Baskerville is obsessed with the meaning of things, their naming, our inevitable world of signs."
The Hitchhiker’s Guide to the Galaxy
"Our job is: life, the universe, and everything."