Making Sense with…
"Our field should be about expansion and exploring multiple possibilities…."
Deep dives with interesting people.
"Our field should be about expansion and exploring multiple possibilities…."
"Questioning the world around us keeps us in the game."
"Go out there and discover connections nobody has made yet."
"Decisions are influenced by cultural forces of which one might not even be aware."
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
"The semiotician looks at things from the perspective of both the frog and the eagle."
"Clients need to be educated about the scientific rigour of our methodology."
"We need to practice a more empirical and critical approach within Semiotics."
"Every node of experience is deep, has a pattern, and can be traced."
"Semiosis sustains, permeates, and gives birth to everything we know."
"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."
"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."
"Everything is or can be significant and worthy of our time."