Thick Description

In search of thematic complexes, paradigms, codes, and an overarching matrix of meaning.

An interlocking mandala of paradigms and thematic complexes.

How do we identify codes, and in doing so begin to construct a meaning matrix?

How do we identify paradigms and thematic complexes?

Making sense of how brands, media and culture are responding to COVID-19. (4 of 4)

Making sense of how brands, media and culture are responding to COVID-19. (3 of 4)

Making sense of how brands, media and culture are responding to COVID-19. (2 of 4)

Making sense of how brands, media and culture are responding to COVID-19. (1 of 4)

Work with Us