Coffee Lab
The scientific method is at work, in this coffee/juice shop.
Thin Description
Analyzing stimuli, in search of source codes (signs).
Wayfinding
The use of environmental clues to navigate and orient oneself within an unfamiliar environment.
Noir Flavor
“For quality adults.”
Third Place
“Where are you going to transform into Starbucks today?”
Joy Juice
“This is my happiness."
My Style
Coffee represents taste and style that are truly mine.
Mood Match
“Pick what matches your mood."
BFF
“Whether people like or dislike me, I’m grateful for the attention”
Smoky Soul
The mode of smoking can reveal a character’s authentic “soul.”
New Duds
Sartorial transformations symbolizing — and enabling — personal evolution.
Against All Odds
“I wouldn’t have it any other way.”
Wild Horses
“Didn’t expect to find any fences around here.”
Sublime Nature
Inspiring and terrifying American landscapes…
Just Kidding
Have fun! Reject your adult responsibilities.
Weed Culture
“Kushy,” “flav,” “steezy,” etc.