Coffee Lab
The scientific method is at work, in this coffee/juice shop.
Thin Description
Analyzing stimuli, in search of source codes (signs).
BFF
“Whether people like or dislike me, I’m grateful for the attention”
Smoky Soul
The mode of smoking can reveal a character’s authentic “soul.”
New Duds
Sartorial transformations symbolizing — and enabling — personal evolution.
Against All Odds
“I wouldn’t have it any other way.”
Wild Horses
“Didn’t expect to find any fences around here.”
Sublime Nature
Inspiring and terrifying American landscapes…
Just Kidding
Have fun! Reject your adult responsibilities.
Weed Culture
“Kushy,” “flav,” “steezy,” etc.
Set Yourself Free
Escape from your restricted POV and way of life.
Maximized
You can never have too much of a good thing.
Happy Days
"Changing eras, unchanging time."
British Ritual
"Loved by Europeans."
Midcentury Know-How
Packaging that references the Showa Era — the era of enlightened peace.
Classical Japonica
"The best teas come from Japanese tradition."