Empathetic Advisor
“I felt like that.”
Thin Description
Analyzing stimuli, in search of source codes (signs).
Micro-Targeting
Body is territory, pain is enemy to be eliminated.
Hard Data
Quantified proof that the product delivers on its promises.
Feel the Burn
Powerful force that possesses your body, purifying and energizing you.
No Bull
“All the shiny things began to blind us."
Soulful Rebel
"The world zigs. You zag."
Southern Hipster
“Ain’t that a peach.”
Creative Elite
“I’ve always wanted to be many things.”
Origin Myth
“The story behind…"
Craft Heritage
“Now that’s one for the history books….”
Home & Hearth
“Give cozy. Get cozy”
Rare & Precious
You are being let in on a secret.
Master Distiller
Barrels being tapped; spirits being sniffed and tasted…
Spirit Animal
“Give 'em the bird."