Passionate Purpose
“There’s no better feeling.”
Thin Description
Analyzing stimuli, in search of source codes (signs).
Justice-Oriented
"Her new mission.”
Ideas-Oriented
"What's next?"
Action-Oriented
Laser-focus on overcoming challenges of the present moment.
Loyal & Honorable
“Progress is American.”
We Feel Your Pain
"Advil helps me do what I love."
In the Name of Love
"In case your valentine has a 'real' headache tonight."
Get ‘Er Done
"Don't let pain get in the way."
Busting Loose
"Finally, free yourself."
Interrupted Flow
Maintaining a "flow" state is crucial.
Belly Up
Pain knocks you flat on your back.
Smoky Soul
“Made in ranch country."
Drink Me
"Sometimes food is merely a vehicle for hot sauce."
Join the Tribe
Hot sauce isn’t just a condiment — it's a cult.