Mother’s Touch
Toilet paper as a vehicle for cuddling and caregiving.
Thin Description
Analyzing stimuli, in search of source codes (signs).
Anti-Diet
"Be bad. Snack well."
Personal Product
Gum as an everyday carry — like car keys, or condoms.
People Food
Pet food presented in people-food contexts.
Stay Home
“Staying home saves lives”
Mind-Blowing Gum
Wide-eyed expressions of shock and awe.
Parenting PWNs
“Win big at parenting.”
Thin Description
How do we surface and dimensionalize source codes?
Pet Family
Pets depicted as friends and family members.
New Money
Celebrating your newfound social status and success.
Old Money
The carefully un-ostentatious trappings of inherited privilege.
Classy Capsule
An effort to class up the package.
Expert Mixology
Carefully organized bartending ingredients.
Fidel Tones
A palette reminiscent of Cuba’s Revolution-era color scheme.